Build Campaigns with Free Email Marketing Tools

When existing customers start researching competitors or adjacent products you offer, you need to know immediately. Use intent topics to personalize outbound messaging and ad targeting with GTM Studio for building audiences and GTM Workspace for personalized outreach. With ZoomInfo, you act only on intent spikes from companies meeting those criteria. When accounts are reading G2 comparisons, Gartner reviews, or researching your competitors, they're likely in active evaluation.

With Influ2, marketers can create ad campaigns targeting specific people within a buying group, and tailor ads to contact level intent data each stage of your buyers' journey. With contact-level intent signals, you know exactly who each buying intent signal came from, so you can gauge each prospect’s readiness to buy throughout the buying journey. They don’t tell you how far along in the buying process a target is or even specifically who the signals came from. Account-level intent signals have their place, but they’re likely limiting the effectiveness of your campaigns.

Contact-level data may sound like the holy grail for sales and marketing teams, but it’s important for organizations to weigh the pros and cons before making an investment. When selecting a vendor, it’s important to understand the pros and cons of account-level intent data to ensure it suits your needs. The recency effect is extremely important when it comes to following up with contact-level intent signals. Salespeople don’t want to spend time chasing down prospects who aren’t ready to buy, and the people they’re repeatedly emailing (with no response) don’t enjoy it either.

Sales and Marketing Intelligence

Improving lead scoring involves refining your approach to evaluating the readiness and relevance of potential customers. When you know exactly who you’re targeting, you can better tailor your marketing and sales strategies to meet their needs. This process involves tracking online activities—such as content interactions, search queries, and digital engagement—to identify who is in the buying cycle and how ready they are to make a decision. Whether you want to enhance your ABM strategy, prevent customer churn, or create more targeted content, intent data provides the insights you need to make informed decisions. Understanding and leveraging intent data has become crucial for sales and marketing success.

Contact-level intent data identifies who's researching, not just which company. Interested in learning more about Intentsify’s data and activation solutions? Website visitor resolution is the process of identifying anonymous website traffic and matching it…

Want to see Influ2 in action?

This process is known as lead scoring and helps you prioritize your sales and marketing efforts. The traditional “spray and pray” approach to B2B sales and marketing is ineffective and costly. They might include additional features you don’t yet offer or alternate solutions to your own. If sales teams are identifying many outbound sales leads, they might need more time to reach out to all of them. When companies don’t know who the actual contact is (and their job title) they can’t use the data to understand where in their target organizations initiatives start, expand and conclude. Sellers don’t know who engaged, what topic sparked the interest, or whether it’s even relevant.

Many of the intent data sources that revenue teams typically rely on (like most of the third-party providers later on in this list) give you mostly account-level intent data. The pitch looks good on paper, but it's often hard to tell whether what’s going on behind the scenes is as good as the product’s messaging. Over the past 10 years, he has worked with startups and enterprise B2B SaaS companies to boost pipeline and revenue through strategic content initiatives. 6sense primarily gives you account-level intent data across an organization, while Influ2 offers contact-level ABM that's focused on the people who make decisions. Then, you can create intent signals to warm up leads Sales wants to connect with.

• Learn why 33% more B2B companies hit targets with a structured GTM.
• Account-level intent creates handoff friction between Marketing and Sales.
• EPA employees and contractors who support the CDX program are required to follow the CDX Rules of Behavior.
• While Foundry Intent marks the first release following a season of acquisitions, Ramanathan notes that upcoming product releases will fold in Triblio and Selling Simplified features alongside Foundry Intent as part of a martech suite designed for a more holistic and integrated model of B2B marketing.
• With the help of ABM intent data, marketers can build effective account based marketing campaigns.

It helps sales and marketing teams identify which accounts are actively researching relevant topics, products or services. For some companies, static databases are all they need, or want to buy (although some are quite expensive compared to intent data). They can’t understand at which stage in the journey their competitors excel or lag nor use the data for effective event marketing.